The Ultimate Checklist for Elevating Your Care Home's Reputation

Welcome to my latest blog post dedicated to the nitty-gritty details that can make or break a care home's reputation. In today’s digital age, your online presence is often people's first impression of your home. But it's not just about the web; your engagement with the local community can set you apart in a crowded marketplace.

This checklist is your go-to guide for reviewing and refining these critical touchpoints. Trust me, a little attention to detail can go a long way.

• Is your Carehome.co.uk profile sporting recent and clear photographs?

• Do any of your Facebook pages feature compelling photos and videos?

• Have you reached out to existing residents and their families for potential glowing reviews?

• Is the Home Manager's profile and photograph featured on your website?

• Have you considered hosting an Open Day to welcome the local community into your care home?

• Is your website information both current and accurate?

• Are you engaged with any local community groups or forums where you could discuss the services and benefits of your home?

• Have you set up a private Facebook group specifically for your relatives?

• Are you regularly posting current news stories on your website?

• Have family and friends been invited to your Facebook account and private group, with the option to leave a review on Carehome.co.uk via Direct Messaging?

• Is the Home Manager's profile and photo also displayed on your Carehome.co.uk profile?

• Do you have any relationship-building activities in the works with local schools, church groups, and other community organisations?

• Is there a collection of fantastic photos and news stories that you could share with your local media?

• Have you set up your general Facebook account?

• Have you looked into placing adverts or posters in local shops and newspapers?

• Is the information listed on Carehome.co.uk up-to-date and correct?

• Have you spoken to external partners who could possibly leave a Google review for your home?

I understand that running a care home is a complex and demanding task, but focusing on these aspects can significantly impact your reputation and, ultimately, the trust that families place in you.

Remember, it's the small things that often make the biggest difference.